{"id":38733,"title":"Natubi: Organic cotton farmer","description":"To make the best products we possibly can means using the best materials we can possibly find.  For that we need experts like Natubi, who has 55 years of experience farming organic cotton.  Organic means it's grown and processed in the way that nature intended","content":"<p>To make the best products we possibly can means using the best materials we can possibly find. For that we need experts like Natubi, who has 55 years of experience farming organic cotton. Organic means it's grown and processed in the way that nature intended. It takes a little longer but those longer, more natural fibres give our products that extra soft feel. And it means the environment around an organic cotton farm is just an all-round nicer place too. Especially if you're a bee.<\/p>","urlTitle":"natubi-organic-cotton-farmer","url":"\/blog\/natubi-organic-cotton-farmer\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/natubi-organic-cotton-farmer\/","fullUrl":"https:\/\/seamstore.org\/blog\/natubi-organic-cotton-farmer\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1713559331,"updatedAt":1713559409,"publishedAt":1713559409,"lastReadAt":null,"division":{"id":340460,"name":"SEAM"},"tags":[{"id":3267,"code":"sustainability","name":"Sustainability","url":"\/blog\/tagged\/sustainability\/"},{"id":3268,"code":"traceability","name":"Traceability","url":"\/blog\/tagged\/traceability\/"},{"id":3269,"code":"accountability","name":"Accountability","url":"\/blog\/tagged\/accountability\/"}],"metaImage":{"original":"https:\/\/images.podos.io\/sb5tcfdugttb0n3l6n9y8jojdkr8pvilb0lfasicmwjcwka6.png","thumbnail":"https:\/\/images.podos.io\/sb5tcfdugttb0n3l6n9y8jojdkr8pvilb0lfasicmwjcwka6.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/sb5tcfdugttb0n3l6n9y8jojdkr8pvilb0lfasicmwjcwka6.png.jpg?w=1920&h=1440"},"metaTitle":"","metaDescription":"","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":38720,"title":"A peek inside our supply chain","url":"\/blog\/social-sustainability-of-seam-products\/","urlTitle":"social-sustainability-of-seam-products","division":340460,"description":"Supply chains are complex and often full of problems, but ours is full of solutions, and we're proud to be able to share them with you.  Even in the very niche parts, some pretty complex methods are used to make production sustainable, and that's why we chose to work with Teemill, which builds or owns the factories where our products are made.  Here's a great photo from the dyehouse, which has a closed-loop water supply","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/hd6uinj8lk3iwkxw3fbah3eerqttsy4dtem9tv75outt9ulm.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/hd6uinj8lk3iwkxw3fbah3eerqttsy4dtem9tv75outt9ulm.png.jpg?w=1920&h=1440"},"hidden":0},{"id":38726,"title":"Traceable, from seed to shop","url":"\/blog\/traceable-from-seed-to-shop\/","urlTitle":"traceable-from-seed-to-shop","division":340460,"description":"Sustainability is about knowing who made our products, what they're made from, and where they go when they are worn out.  That's traceability.  And it's one reason we work with Teemill to manufacture our products","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/j2byuavyhsqd6xauv6zeuvxprnnyam02hdj1ul7cog56zghd.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/j2byuavyhsqd6xauv6zeuvxprnnyam02hdj1ul7cog56zghd.png.jpg?w=1920&h=1440"},"hidden":0},{"id":38729,"title":"Drastically reduced water usage","url":"\/blog\/reduced-water-usage\/","urlTitle":"reduced-water-usage","division":340460,"description":"If you look at the amount of water it takes to produce one shirt in a \u2018business as usual\u2019 scenario it works out around 700 gallons of water.  That\u2019s enough for one person to drink at least eight cups per day for three-and-a-half years, according to the World Economic Forum.  That\u2019s why the fashion industry is the second-largest consumer of water worldwide","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/gk9ehe8ui1c8jvkeziv132nghnwwkl6ouyaxcghxrjb6b1m3.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/gk9ehe8ui1c8jvkeziv132nghnwwkl6ouyaxcghxrjb6b1m3.png.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}