{"id":38729,"title":"Drastically reduced water usage","description":"If you look at the amount of water it takes to produce one shirt in a \u2018business as usual\u2019 scenario it works out around 700 gallons of water.  That\u2019s enough for one person to drink at least eight cups per day for three-and-a-half years, according to the World Economic Forum.  That\u2019s why the fashion industry is the second-largest consumer of water worldwide","content":"<p><span style=\"font-family:'Source Sans Pro', sans-serif;\">If you look at the amount of water it takes to produce one shirt in a \u2018business as usual\u2019 scenario it works out around 700 gallons of water. That\u2019s enough for one person to drink at least eight cups per day for three-and-a-half years, according to the World Economic Forum. That\u2019s why the fashion industry is the second-largest consumer of water worldwide. But organic farming leads to healthier soil and water. It\u2019s simply more natural, especially if you do it in places that are naturally rainy like Northern India. That\u2019s where the raw material for our items starts out. Using rain well (instead of draining wells) is one of many practical choices that makes a supply chain sustainable. No drought? No doubt.<\/span><\/p>","urlTitle":"reduced-water-usage","url":"\/blog\/reduced-water-usage\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/reduced-water-usage\/","fullUrl":"https:\/\/seamstore.org\/blog\/reduced-water-usage\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1713557731,"updatedAt":1713558015,"publishedAt":1713558014,"lastReadAt":null,"division":{"id":340460,"name":"SEAM"},"tags":[{"id":3267,"code":"sustainability","name":"Sustainability","url":"\/blog\/tagged\/sustainability\/"}],"metaImage":{"original":"https:\/\/images.podos.io\/gk9ehe8ui1c8jvkeziv132nghnwwkl6ouyaxcghxrjb6b1m3.png","thumbnail":"https:\/\/images.podos.io\/gk9ehe8ui1c8jvkeziv132nghnwwkl6ouyaxcghxrjb6b1m3.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/gk9ehe8ui1c8jvkeziv132nghnwwkl6ouyaxcghxrjb6b1m3.png.jpg?w=1920&h=1440"},"metaTitle":"","metaDescription":"","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":38720,"title":"A peek inside our supply chain","url":"\/blog\/social-sustainability-of-seam-products\/","urlTitle":"social-sustainability-of-seam-products","division":340460,"description":"Supply chains are complex and often full of problems, but ours is full of solutions, and we're proud to be able to share them with you.  Even in the very niche parts, some pretty complex methods are used to make production sustainable, and that's why we chose to work with Teemill, which builds or owns the factories where our products are made.  Here's a great photo from the dyehouse, which has a closed-loop water supply","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/hd6uinj8lk3iwkxw3fbah3eerqttsy4dtem9tv75outt9ulm.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/hd6uinj8lk3iwkxw3fbah3eerqttsy4dtem9tv75outt9ulm.png.jpg?w=1920&h=1440"},"hidden":0},{"id":38726,"title":"Traceable, from seed to shop","url":"\/blog\/traceable-from-seed-to-shop\/","urlTitle":"traceable-from-seed-to-shop","division":340460,"description":"Sustainability is about knowing who made our products, what they're made from, and where they go when they are worn out.  That's traceability.  And it's one reason we work with Teemill to manufacture our products","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/j2byuavyhsqd6xauv6zeuvxprnnyam02hdj1ul7cog56zghd.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/j2byuavyhsqd6xauv6zeuvxprnnyam02hdj1ul7cog56zghd.png.jpg?w=1920&h=1440"},"hidden":0},{"id":38730,"title":"Supply chain certifications","url":"\/blog\/supply-chain-certifications\/","urlTitle":"supply-chain-certifications","division":340460,"description":"We think a great product can only be achieved through a great supply chain.  That means looking after the people and places where our stuff is made. We chose to work with the Teemill factory because they participate in industry-leading certification programs to ensure they meet the highest standards.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/0kuj7tqp4721u4nmd41vqsfsrrppx8xttopeewbl8sjcntyj.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/0kuj7tqp4721u4nmd41vqsfsrrppx8xttopeewbl8sjcntyj.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}